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National Maternal and Child Oral Health Resource Center, Georgetown University

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Minnesota Dental Association. n.d. Sip all day, get decay. St. Paul, MN: Minnesota Dental Association.

Minnesota Dental Association
1335 Industrial Blvd., Suite 200
Minneapolis, MN 55413-4801

Telephone: 612.767.8400
Secondary Telephone: 800-950-3368
Fax: 612-767-8500
E-mail: info@mndental.org
Website: http://www.mndental.org
Available from the website.

These campaign materials are designed to increase public awareness about the harmful effect of frequent and prolonged soft drink consumption on oral health, particularly in children, adolescents, and young adults. Contents include a fact sheet, a quiz, a presentation, and a research article. An order form for print materials (brochures, posters, flyers, magnets, stickers, and CD) is also available from the website. The brochures are available in English, Hmong, Somali, Spanish, Russian, and Vietnamese.

Keywords: Oral health, Children, Adolescents, Dental caries, Health behavior, Public awareness campaigns, Educational materials, Non English language materials, Spanish language materials

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Centers for Disease Control and Prevention. n.d. Gateway to health communication and social marketing practice. [Atlanta, GA]: Centers for Disease Control and Prevention.

Centers for Disease Control and Prevention
1600 Clifton Road
Atlanta, GA 30333

Telephone: (800) 232-4636
Secondary Telephone: (888) 232-6348
E-mail: cdc@cdcinfo.gov
Website: http://www.cdc.gov
Available from the website.

This website provides resources to help health organizations build health communication and social marketing campaigns and programs. The site offers information on health communcation and social marketing topics, including audience, campaigns, research and evaluation, channels, tools and templates, and risk communication; presents health communication and social marketing essentials; and includes a What's New section. LInks to other related information is also included.

Keywords: Communication, Health, Marketing, Media campaigns, Health literacy, Oral health

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Ad Council and Partnership for Healthy Mouths Healthy Lives. n.d. 2MIN2X. Arlington, VA: Partnership for Healthy Mouths Healthy Lives.

Partnership for Healthy Mouths Healthy Lives
Dental Trade Alliance 4350 N. Fairfax Drive, Suite 220
Arlington, VA 22203

E-mail: contact@healthymouthshealthylives.org
Website: http://www.healthymouthshealthylives.org
Available from the website.

This resource aims to motivate parents to take action to reduce their children's risk of oral disease by making sure their children are brushing their teeth for two minutes, two times a day. Contents include public service announcements featuring activities that children can do throughout the day such as watching a video, singing, or playing a video game, in an effort to communicate the importance of taking the time to brush twice a day for two minutes. The website provides information for parents on teaching children how to brush, visiting a dentist, flossing every day, and using fluoride. A weekly toothbrushing checklist is included. Content is available in English and Spanish.

Keywords: Oral health, Children, Parenting, Public awareness campaigns, Motivation, Health behavior, Health education, Public service announcements, Multimedia, Spanish language materials

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Nebraska Office of Oral Health and Dentistry. n.d. Watch your mouth. Lincoln, NE: Nebraska Office of Oral Health and Dentistry.

Nebraska Department of Health and Human Services, Office of Oral Health and Dentistry
P.O. Box 95026
Lincoln, NE 68509-5026

Telephone: (402) 471-0166
Website: http://www.hhs.state.ne.us/dental
Available from the website.

This website contains resources from a public awareness campaign to encourage habits among children and adults that will help them maintain good oral health. Contents include radio ads, billboard images, print ads, and television and YouTube videos.

Keywords: Oral health, Children, Adults, Public awareness campaigns, Dental hygiene, Disease prevention, Multimedia

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Delaware Division of Public Health, Bureau of Oral Health and Dental Services. n.d. First smile Delaware. Dover, DE: Delaware Health and Social Services, Bureau of Oral Health and Dental Services.

Delaware Health and Social Services, Bureau of Oral Health and Dental Services
Jesse Cooper Building 417 Federal Street
Dover, DE 19901

Telephone: (302) 744-4554
Fax: (302) 661-7229
Website: http://dhss.delaware.gov/dph/hsm/ohphome.html
Available from the website.

This website contains resources from a public awareness campaign aimed at improving oral health literacy and behaviors throughout Delaware. Contents include tips for preventing dental caries during pregnancy, infancy, and childhood and lists of dentists by city, zip code, and specialty. Client education cards and brochures for parents are also available in English and Spanish from the website.

Keywords: Oral health, Infants, Children, Pregnant women, Dental caries, Disease prevention, Public awareness campaigns, Educational materials, State initiatives, Delaware, Spanish language materials

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Maryland Dental Action Coalition. n.d. Healthy teeth healthy kids. Columbia, MD: Maryland Dental Action Coalition.

Maryland Dental Action Coalition
6410 Dobbin Road, Suite G
Columbia, MD 21045

Telephone: (410) 884-8294
Fax: (410) 884-8295
E-mail: info@mdac.us
Website: http://www.mdac.us
Available from the website.

These resources from a statewide campaign focus on oral health in infants and young children from birth to age 6 and pregnant women. Contents include messages for parents and other caregivers, health professionals, and advocates; a press release about the campaign's launch; a television ad; and a brochure on children's oral health (in English and Spanish). Information on oral health care and coverage is included.

Keywords: Oral health, Infants, Young children, Pregnant women, Dental hygiene, Dental care, Health literacy, Public awareness campaigns, State initiatives, Maryland, Spanish language materials

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Centers for Disease Control. 1990. Progress toward improved oral health: Review of objectives. Atlanta, GA: Centers for Disease Control, 60 pp.

National Maternal and Child Oral Health Resource Center
Georgetown University Box 571272
Washington, DC 20057-1272

Telephone: (202) 784-9771
Fax: (202) 784-9777
E-mail: OHRCinfo@georgetown.edu
Website: http://www.mchoralhealth.org
Contact for cost information.

This document summarizes the progress that has been made toward achieving the 1990 Health Objectives for the Nation addressing oral health and provides a transition to similar objectives established for 2000. Sections include an introduction and executive summary in addition to objectives on health status, risk reduction, public awareness, services, surveillance objectives, and emerging issues. In addition, a list of references, the Healthy People 2000 oral health objectives, and other objectives of interest to the dental community in Healthy People 2000 are provided. Statistical and other information is presented in figures and tables throughout the document.

    Keywords: Oral health, Health objectives, Health status, Risk factors, Public awareness campaigns, Health services, Population surveillance, Healthy People 2000

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    American Dental Association, Council on Access, Prevention and Interprofessional Relations. 1997. Community organization for water fluoridation. Chicago, IL: American Dental Association, Council on Access, Prevention and Interprofessional Relations, 30 pp.

    National Maternal and Child Oral Health Resource Center
    Georgetown University Box 571272
    Washington, DC 20057-1272

    Telephone: (202) 784-9771
    Fax: (202) 784-9777
    E-mail: OHRCinfo@georgetown.edu
    Website: http://www.mchoralhealth.org
    Available for loan.

    This manual provides organizational and strategic guidance to facilitate local fluoridation campaigns. Included are two case studies of successful fluoridation campaigns—one by city council vote, the other by public referendum.

      Keywords: Oral health, Fluorides, Water, Campaigns, Case studies, Manuals

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      Oregon Dental Association. 2000. Keep cavities out!. [Portland, OR]: Oregon Dental Association, 4 pp.

      National Maternal and Child Oral Health Resource Center
      Georgetown University Box 571272
      Washington, DC 20057-1272

      Telephone: (202) 784-9771
      Fax: (202) 784-9777
      E-mail: OHRCinfo@georgetown.edu
      Website: http://www.mchoralhealth.org
      Single photocopies available at no charge.

      This brochure describes Oregon's Keep Cavities Out! Statewide Dental Sealant Campaign to raise public awareness about dental sealants for children. The brochure summarizes the program, describes dental sealants, states the reasons for the campaign, and lists the participants, partners, and volunteers. A chart shows the number of children screened, "sealed," and referred. Contact information is also provided.

        Keywords: Oral health, Child health, Dental sealants, Disease prevention, Public awareness campaigns, State programs, Oregon

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        Stocks M. [2000] (ca.). State Planning and Fluoridation Systems Development Initiative [Final report]. San Rafael, CA: Dental Health Foundation, 30 pp.

        National Maternal and Child Oral Health Resource Center
        Georgetown University Box 571272
        Washington, DC 20057-1272

        Telephone: (202) 784-9771
        Fax: (202) 784-9777
        E-mail: OHRCinfo@georgetown.edu
        Website: http://www.mchoralhealth.org
        Single photocopies available at no charge.

        The purpose of this project was to increase the California population receiving fluoridation as a safe, effective, and cost-efficient remedy to the neglected epidemic of tooth decay. The oral health status of California's children falls short of the Healthy People 2000 objectives in most categories. The goal of the project was to achieve public awareness of the benefits of fluoridation and create a climate conducive to implementation of the new California Fluoridation Act. Successful fundraising strategies coupled with the provision of technical expertise to communities resulted in the creation of local coalitions, community education, and capital funding supporting fluoridation. As a result, three of California's four largest cities and three other medium sized communities are committing to providing fluoridation to their residents - a doubling of the California population receiving fluoridation. [Funded by the Maternal and Child Health Bureau]

          Keywords: Oral health, Fluorides, Water, State legislation, Financing, Public health education, Public policy, Preventive health care education, Media campaigns, Public private partnership, Community participation

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          National Maternal and Child Oral Health Resource Center Georgetown University