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Centers for Disease Control and Prevention. n.d. Gateway to health communication and social marketing practice. [Atlanta, GA]: Centers for Disease Control and Prevention, multiple items.

Centers for Disease Control and Prevention
1600 Clifton Road
Atlanta, GA 30333

Telephone: (800) 232-4636
Secondary Telephone: (888) 232-6348
E-mail: cdc@cdcinfo.gov
Website: http://www.cdc.gov
Available from the website.

These resources are designed to help health organizations build health communication and social marketing campaigns and programs. The resources offer information on health communication and social marketing topics, including audience, campaigns, research and evaluation, channels, tools and templates, and risk communication and present health communication and social marketing essentials. Links to other related information are also included on the website.

Keywords: Communication, Health, Marketing, Media campaigns, Health literacy, Oral health

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Phillips MG, Stubbs PE. 1987. Head Start combats baby bottle tooth decay. Children Today 16(5):25-28.

National Maternal and Child Oral Health Resource Center
Georgetown University Box 571272
Washington, DC 20057-1272

Telephone: (202) 784-9771
Fax: (202) 784-9777
E-mail: OHRCinfo@georgetown.edu
Website: http://www.mchoralhealth.org
Single photocopies available at no charge.

This article describes a project to address baby bottle tooth decay (BBTD) among American Indian and Alaska Native children enrolled in Head Start. The document defines BBTD as decay in the primary teeth of infants and toddlers who are regularly fed juice, formula, cereal, soda, or milk in a bottle for prolonged periods during the day or at naptime or bedtime. Additional topics include the incidence of BBTD and approaches to its treatment, screening in Head Start programs, a health promotion initiative centered on parents as primary agents of change, and a national conference focused on preventing BBTD.

    Keywords: Oral health, Infants, American Indians, Alaska Natives, Head Start, Dental caries, Infant feeding, Disease prevention, Health promotion, Screening, Public awareness campaigns

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    Centers for Disease Control. 1990. Progress toward improved oral health: Review of objectives. Atlanta, GA: Centers for Disease Control, 60 pp.

    National Maternal and Child Oral Health Resource Center
    Georgetown University Box 571272
    Washington, DC 20057-1272

    Telephone: (202) 784-9771
    Fax: (202) 784-9777
    E-mail: OHRCinfo@georgetown.edu
    Website: http://www.mchoralhealth.org
    Single photocopies available at no charge.

    This document summarizes the progress that has been made toward achieving the 1990 Health Objectives for the Nation addressing oral health and provides a transition to similar objectives established for 2000. Sections include an introduction and executive summary in addition to objectives on health status, risk reduction, public awareness, services, surveillance objectives, and emerging issues. In addition, a list of references, the Healthy People 2000 oral health objectives, and other objectives of interest to the dental community in Healthy People 2000 are provided. Statistical and other information is presented in figures and tables throughout the document.

      Keywords: Oral health, Health objectives, Health status, Risk factors, Public awareness campaigns, Health services, Population surveillance, Healthy People 2000

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      American Dental Association, Council on Access, Prevention and Interprofessional Relations. 1997. Community organization for water fluoridation. Chicago, IL: American Dental Association, Council on Access, Prevention and Interprofessional Relations, 30 pp.

      National Maternal and Child Oral Health Resource Center
      Georgetown University Box 571272
      Washington, DC 20057-1272

      Telephone: (202) 784-9771
      Fax: (202) 784-9777
      E-mail: OHRCinfo@georgetown.edu
      Website: http://www.mchoralhealth.org
      Available for loan.

      This manual provides organizational and strategic guidance to facilitate local fluoridation campaigns. Included are two case studies of successful fluoridation campaigns—one by city council vote, the other by public referendum.

        Keywords: Oral health, Fluorides, Water, Campaigns, Case studies, Manuals

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        Oregon Dental Association. 2000. Keep cavities out!. [Portland, OR]: Oregon Dental Association, 4 pp.

        National Maternal and Child Oral Health Resource Center
        Georgetown University Box 571272
        Washington, DC 20057-1272

        Telephone: (202) 784-9771
        Fax: (202) 784-9777
        E-mail: OHRCinfo@georgetown.edu
        Website: http://www.mchoralhealth.org
        Single photocopies available at no charge.

        This brochure describes Oregon's Keep Cavities Out! Statewide Dental Sealant Campaign to raise public awareness about dental sealants for children. The brochure summarizes the program, describes dental sealants, states the reasons for the campaign, and lists the participants, partners, and volunteers. A chart shows the number of children screened, "sealed," and referred. Contact information is also provided.

          Keywords: Oral health, Child health, Dental sealants, Disease prevention, Public awareness campaigns, State programs, Oregon

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          Stocks M. [2000] (ca.). State Planning and Fluoridation Systems Development Initiative [Final report]. San Rafael, CA: Dental Health Foundation, 30 pp.

          National Maternal and Child Oral Health Resource Center
          Georgetown University Box 571272
          Washington, DC 20057-1272

          Telephone: (202) 784-9771
          Fax: (202) 784-9777
          E-mail: OHRCinfo@georgetown.edu
          Website: http://www.mchoralhealth.org
          Single photocopies available at no charge.

          The purpose of this project was to increase the California population receiving fluoridation as a safe, effective, and cost-efficient remedy to the neglected epidemic of tooth decay. The oral health status of California's children falls short of the Healthy People 2000 objectives in most categories. The goal of the project was to achieve public awareness of the benefits of fluoridation and create a climate conducive to implementation of the new California Fluoridation Act. Successful fundraising strategies coupled with the provision of technical expertise to communities resulted in the creation of local coalitions, community education, and capital funding supporting fluoridation. As a result, three of California's four largest cities and three other medium sized communities are committing to providing fluoridation to their residents - a doubling of the California population receiving fluoridation. [Funded by the Maternal and Child Health Bureau]

            Keywords: Oral health, Fluorides, Water, State legislation, Financing, Public health education, Public policy, Preventive health care education, Media campaigns, Public private partnership, Community participation

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            Fuddy L. [2000] (ca.). Hawaii Fluoridation Systems Development Project [Final report]. Honolulu, HI: Hawaii Department of Health, Family Health Services Division, 10 pp.

            National Maternal and Child Oral Health Resource Center
            Georgetown University Box 571272
            Washington, DC 20057-1272

            Telephone: (202) 784-9771
            Fax: (202) 784-9777
            E-mail: OHRCinfo@georgetown.edu
            Website: http://www.mchoralhealth.org
            Single photocopies available at no charge.

            Plans to develop a community water fluoridation system accessible to Hawai`i's general population was the goal of this project. Hawai`i's children have the highest dental caries prevalence rates in the nation with the lowest available fluoridated water systems. Promotional, educational and legislative activities related to community water fluoridation were facilitated through the leadership and support from a Fluoridation Technical Team and Community Task Force along with a Project Coordinator and engineer consultant. Through the development of a Technical Reference Document, a Strategic Action Plan, educational curriculum and informational packets, training and program coordination and planning were accomplished. [Funded by the Maternal and Child Health Bureau]

              Keywords: Oral health, Fluorides, Water, Training, Public health education, Data analysis, Data collection, Early childhood caries, Legal issues, Media campaigns

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              Martin N. [2000] (ca.). New Hampshire Oral Health Project: [Final report]. Concord, NH: New Hampshire Department of Health and Human Services, 38 pp.

              National Maternal and Child Oral Health Resource Center
              Georgetown University Box 571272
              Washington, DC 20057-1272

              Telephone: (202) 784-9771
              Fax: (202) 784-9777
              E-mail: OHRCinfo@georgetown.edu
              Website: http://www.mchoralhealth.org
              Single photocopies available at no charge.

              The New Hampshire Oral Health Project sought to improve the oral health of the children of New Hampshire by hiring a part-time oral health coordinator to be a central resource for preventive oral health efforts and assist the state and communities to develop community water fluoridation efforts by collaborating with the public and private sectors. [Funded by the Maternal and Child Health Bureau]

                Keywords: Oral health, Fluorides, Water, Health education, Continuing education, Information sources, Media campaigns, Preventive health care, State programs, Needs assessment

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                American Dental Association, Council on Access, Prevention, and Interprofessional Relations. 2001. Dental access program marketing: How to build public image and participation. Chicago, IL: American Dental Association, Council on Access, Prevention, and Interprofessional Relations, 54 pp.

                American Dental Association, Council on Access, Prevention and Interprofessional Relations
                211 East Chicago Avenue
                Chicago, IL 60611-2678

                Telephone: (312) 440-2500
                Fax:
                Website: http://www.ada.org
                Contact for cost information.

                This manual offers dental access program administrators ideas for planning, developing, and implementing strong marketing strategies to improve contact with potential patients, providers, and referral sources to help reach more people with needed service. Topics include marketing, program planning, media relations, direct mail strategies, and volunteer recruitment and retention. The manual concludes with additional resources from the American Dental Association.

                  Keywords: Oral health, Dental care, Access to health care, Marketing, Public health dentistry, Program planning, Public awareness campaigns, Recruitment

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                  Citizen's Watch for Kids' Oral Health. 2002. Watch your mouth. Seattle, WA: Citizen's Watch for Kids' Oral Health, 16 items.

                  Washington Dental Service Foundation
                  P.O. Box 75983
                  Seattle, WA 98175-0983

                  Telephone: (206) 528-2372
                  Fax:
                  E-mail: info@deltadentalwa.com
                  Website: http://www.kidsoralhealth.org
                  Available at no charge.

                  This information package for the Washington State oral health awareness campaign, a campaign designed for children and adolescents, includes brochures, posters, stickers, a sample policy summary, a sample press release, fact sheets, flyers, memos, talking points, scripts for public service advertisements, and a list of campaign founding members.

                    Keywords: Oral health, Public awareness campaigns, State programs, Children, Adolescents, Washington

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                    National Maternal and Child Oral Health Resource Center Georgetown University